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Indian market is not given to easy introduction of international brands; retailers, even the muchtouted departmental stores and wannabe hypermarkets, prefer to play safe and look for clear trendsand prefer to be followers than leaders.Thus there are no ready-made outlets to push their products through. Realising this, MM fulfils allthe roles which would have been played by disparate entities in a developed market.MM as a vehicle for international brands to enter India was thus born.

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